Optus My Fleet Manager App

UI Design System, Rebranded App Icon

Optus My Fleet Manager App is an innovative online dashboard designed to help you save time and money with intelligent automation, real-time report and insights, cost control and accuracy. You can manage your Optus Enterprise Account using this app. The app keeps an eye on your usage, lets you know what you are being charged for, control roaming data usage and manage notifications.

Client

Optus Business and Enterprise

Role

Senior Marketing Designer at Infosys Malaysia 

Industry

Technology & Telecommunications

Deliverables

UI Design System, App Icon Suite

The Challenge

The initial UI designs for the Optus My Fleet Manager app did not fully align with the company's brand guidelines. I was tasked with refining the visual language and creating a set of app icons that met Optus' branding standards while ensuring a consistent user experience.

Design Strategy

Our team systematically overhauled the user interface using certified Optus brand frameworks. This structured approach allowed us to correct design inconsistencies swiftly while developing a bold, recognizable icons for the My Fleet Manager app.

Impact

The redesigned interface brought the My Fleet Manager app back in line with Optus' visual identity. Updated layouts, typography, colors, and iconography created a more cohesive user experience, while a refreshed app icon strengthened brand recognition.

 

(Disclaimer: This project is presented for portfolio and non-commercial promotional purposes to showcase my contributions as a digital designer. All trademarks, logos, and related intellectual property remain the property of Singtel Optus Pty Limited. This work does not imply ownership or endorsement.)