Optus at Gartner IT Symposium 2019
Exhibition Design, Environmental Graphics, Event Branding
Designing a large-scale exhibition experience that transformed the Optus Enterprise "Enterprise Reimagine" campaign into an immersive 14-panel branded environment for one of the world's leading technology conferences.
Client
Optus Business and Enterprise
Role
Senior Marketing Designer at Infosys Malaysia
Industry
Technology & Telecommunications
Deliverables
Layout design across 14 display panel • Large-format print production • Prepress and print-ready artwork • Collaboration with marketing stakeholders and production vendors
The Challenge
Design a large-scale exhibition experience that translated the Enterprise Reimagine campaign into a cohesive 14-panel booth for the Gartner IT Symposium 2019. The solution needed to maintain strict brand consistency, communicate complex enterprise technology solutions clearly, and create a strong visual presence that engaged CIOs, IT leaders, and enterprise decision-makers in a highly competitive event environment.
Design Approach
Translated the Enterprise Reimagine campaign into a scalable exhibition design system, balancing brand consistency, visual hierarchy, and enterprise messaging to create a cohesive experience across all booth touchpoints.
Impact
Created a cohesive exhibition environment that strengthened Optus Enterprise's presence at one of the technology industry's premier events. The modular design system ensured brand consistency across all 14 panels while helping communicate complex enterprise solutions in an engaging and professional format for CIOs and technology leaders.
