Optus Optus Olympic Reaction Game (2019)
Interactive Game Assets, Digital Event Activation
Optus required an interactive, high-energy digital activation for major corporate events—including the Gartner Symposium—to showcase their brand speed, innovation, and Olympic sponsorship. The solution was a fast-paced "whack-a-mole" style digital reaction game designed to capture foot traffic and engage attendees on a competitive exhibition floor.
Client
Optus Business and Enterprise
Role
Senior Marketing Designer at Infosys Malaysia
Industry
Technology & Telecommunications
Deliverables
Gameplay & UI Assets, Branding & Production Files
Design Strategy
The challenge was to capture immediate attendee attention on a crowded, fast-paced corporate exhibition floor while seamlessly blending Optus’ corporate identity with high-energy Olympic thematic elements across demanding asset layouts that needed to scale flawlessly on large-format interactive screens.
The Approach
We developed a large-format digital experience where participants tapped rapidly appearing on-screen targets to clock their fastest reaction times. The game blended elite sports themes with Optus’ corporate identity, utilizing an intuitive user interface, instant haptic/visual feedback, and a real-time leaderboard that drove high engagement and repeat plays.
Impact
By transforming Optus’ Olympic sponsorship into an immersive, fast-paced game, the activation turned passive event attendees into active players. It drove massive foot traffic and kept people coming back to compete, while highlighting Optus as an innovative leader in tech-driven engagement.